What is a Brand? What is Branding?
If anyone tells you that your Brand is what you show to the world, I would argue that they don’t understand branding....
The Attributes of Authority
HOW TO GET REFERRED AND RECOMMENDED …. The goal of Authority Branding is for others to do the hard work of marketing...
How to Nail the Make or Break Copy That Can Transform your Business
There’s no silver bullet, but nailing your core messaging comes close…. This is truly your “make or...
6 Ingredients for About Page Awesomeness
6 INGREDIENTS FOR ABOUT PAGE AWESOMENESS Did you know your About page is the second most visited page on your website?...
Your Complete Authority Branding Strategy – The What, The Why and The How
Would you like to be widely known as the “go-to” person for a specific problem? Would you like more ideal...
Hi, I’m Cate Richards – I show freedom seeking business starters (like you) how to find your way into a crowded market and get your "ducks in a row".
My specialty is strategy – skillfully guiding you through the maze of decisions and getting you set up for success. As a newish entrepreneur, you are being bombarded with tactics and advice, which is crazy making.
Here we start simple by understanding your Sweet Spot and defining a positioning. I'll help you design a bespoke strategy from your zone of confidence. Without this certainty, you'll drown in overwhelm.
I draw on 20 years experience as a business strategist for the big end of town PLUS another 10 years in the entrepreneurial salt mines.
I built a big business that didn’t make me happy, so I left it in capable hands and am building this one straight from my heart.
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