Clarity + Positioning + Connection = Remembered & Referred

 

3 PART AUDIO SERIES

Your Complete Authority Branding Strategy

PART ONE

(Includes the written post)

 

.

PART TWO

Embodying Authority, Authority Attributes, Authority Segmentation, Authority Platform

 

PART THREE

The 6 “B’s” of Authority Branding

 

.

Your Complete Authority Branding Strategy Audio - Part Two

Your Complete Authority Branding Strategy Audio - Part Three

Notes & Links

Imposter Syndrome

Article about “imposter syndrome”

About Page

April Dykman on the Copy Chief blog

Authority Platforms

Finding a Quick Win:  I wrote a post on it which you can read here:

Lead Magnet Articles – WP Curve  ///  Thrive Themes

Adding proof when you are starting out. http://7daystartup.com/startup-website-design/

Borrow It

 http://copychief.com/episode-64-the-truth-about-working-backwards-with-barry-moore/

Epic Post about Influencers on the Foundr blog by Jonathan Chan.  I doubt you’ll have a single “how to” question after reading this.

Broadcast

For more on guest posting check out this post

I found a great step by step article on Quora here, if you’d like to investigate this further.

Brazen

A great example of an attention grabbing approach is when Derek Halpern wrote, “If you’re not building an email list, you’re an idiot.”

Mark Manson, made his name this way, connecting to many of us with his famous (and brilliant) post The Subtle Art of Not Giving a Fuck.

References / Further Reading

Using Authority to Persuade, includes summary of Stanley Milgram’s Experiment http://www.leaderthoughtship.com/2012/12/using-authority-to-persuade.html

The Triune Brain Theory and the role of emotions in persuasion.  http://www.leaderthoughtship.com/2012/12/persuade-first-convince-last.html

Whole brain branding and 8 primal desires: http://www.archetypology.net/primaldesires.asp

Being a Servant Leader

9 Qualities of the Servant Leader

Using Quora http://boostblogtraffic.com/quora-traffic/

Authority Hacks: http://boostblogtraffic.com/authority-hacks/

How to Become an Expert (Testing The Depth of Your Topic Knowledge)
http://boostblogtraffic.com/how-to-become-an-expert/#more-3481

 The Imposter Syndrome:

http://explorewhatsnext.com/success-failure-the-imposter-syndrome/