true entrepreneur
Clarity + Positioning + Connection = Remembered & Referred

Discover Your Personal Values

Your values are deeply internalized and the drivers of your beliefs and judgements.

Please work through the following statements, rating them according to their level of resonance with your core being – if they describe you to a “T”, mark them “5” – definite and write them down on a sheet of paper.

 Rate how strongly each of these values resonate with the “bedrock” of who you are Not me   Sort of   Definite
ADVENTURE Chafe at an ordinary life, like to step into the unknown, willing to take risks and crave unique experiences 1 2 3 4 5
GROWTH Driven to develop personally, have big dreams and constantly want to grow, learn and challenge yourself to achieve. 1 2 3 4 5
ABUNDANCE Belief in richness and plenty and that we are all abundantly supported and provided for. Generate to share with others and have no fear of lack 1 2 3 4 5
FAMILY Drive to create powerful family ties and a stable family environment. Fulfilled and nurtured by familial relationships. 1 2 3 4 5
NATURE Deep affinity with the natural world, desire to connect with and spend time in nature 1 2 3 4 5
CONTENTMENT Seek serenity, harmony and inner balance between self and competing worldly demands.  Feel happy and peaceful 1 2 3 4 5
AUTHENTICITY/ TRUTH The quality of being true to oneself, genuine and aligned with your deepest truth.  Speaking and living your truth, even if it goes against the norms. 1 2 3 4 5
ENJOYMENT A love for the lighter side of life, pleasure, fun, laughter, banter and friendship. 1 2 3 4 5
INFLUENCE Seeks power and influence over decision makers, wants to gain authority to accomplish significant goals or leave a mark. 1 2 3 4 5
STABILITY Concerned with order, safety, security and control. Cautious, makes effort to keep manage risk and has contingency plans. 1 2 3 4 5
HEALTH High degree of emphasis on physical and mental well being 1 2 3 4 5
INTEGRITY Beliefs, values and actions are always congruent, you are true to your moral code, virtuous and live authentically 1 2 3 4 5
LOVE Belief in the power of love to nurture, heal, bond, forgive and unify.  Loves actively to bring more joy and peace to others 1 2 3 4 5
INDEPENDENCE Free from the influence, judgement or control of others, true to self, sets own direction and lives by own standards 1 2 3 4 5
COMPASSION Heart centred, kind and other focused.  The quality of care, empathy and love for others 1 2 3 4 5
CONNECTION Highly social and gravitates to groups and connection with like minded people. 1 2 3 4 5
EXCELLENCE Drive to be outstandingly good at what you do and have exceptional levels of achievement 1 2 3 4 5
SIMPLICITY Living simply and sustainably, within your resources and means and with minimum impact or complexity 1 2 3 4 5
FREEDOM Seeks to create own path, live on your own terms and by your own schedule and.  Independent, comfortable outside the norm, don’t like to be told what to do. 1 2 3 4 5
EXPRESSION Compelled to share stories, creative ideas and expression of any form, performing, writing, art, music, humour, photos 1 2 3 4 5
EXCHANGE Passionate about ideas, exchanging information (a “maven”), sharing insights and spending time with like minded people 1 2 3 4 5
SPIRITUALITY/ FAITH Find your deepest fulfillment and direction in your personal relationship with Spirit (or God).  Not related to religion 1 2 3 4 5
NURTURE Find  your greatest motivation in nurture, taking care of others with deep compassion and love 1 2 3 4 5
FRIENDSHIP Close relations with others, good rapport, the enjoyment of deep, comforting friendships 1 2 3 4 5
MASTERY Seeks the highest level of mastery of your profession, continual learning and development, enjoy authority status. 1 2 3 4 5
SERVICE / HEALING Dedicated to serving others by healing their physical, emotional or spiritual pain, allowing them to live healthier and more fulfilled lives. 1 2 3 4 5
LOYALTY Support and stay in good faith with chosen people, causes, organizations, ideals, duties or customs. Devoted, consistent and dependable. 1 2 3 4 5
AESTHETICS Deeply inspired by visual beauty; place great importance on style, design, fashion, interiors and art. 1 2 3 4 5
OPTIMISM The practice of staying positive and looking for the good no matter what the situation.  Enthusiasm, encouragement, support and positivity. 1 2 3 4 5
COMMITMENT Dedicated an emotionally and intellectually bonded to a state, an ideal or a course of action 1 2 3 4 5
HIGHER PURPOSE Belief in a higher purpose for our lives on earth, seek to contribute according to divine guidance 1 2 3 4 5
ADAPTABILITY Able to change and adapt to changing circumstances and retain your equanimity. 1 2 3 4 5
GENEROSITY Other focused and oriented towards giving as well as receiving.  Putting others first, providing others with both your time and resources 1 2 3 4 5


Choose all the ones that scored “5” and weigh them up against each other until you have around 4-6 core values.  Feel free to combine ideas or change the words .  You can also rewrite the phrases to suit your own beliefs.