YOUR VALUE PROPOSITION IS THE MAKE OR BREAK COPY THAT
CAN TRANSFORM YOUR BUSINESS.

LET ME HELP YOU NAIL IT

WHAT YOU WILL LEARN IN JUST ONE MASTERCLASS!

* Find the precise right words that will stop your ideal clients in their tracks

* 20 best practice examples

* A checklist to audit your current lead copy

* The copywriter’s trick that immediately turns boring features into brilliant benefits

* Fill in the blank VP templates

* The ONE WORD that turns a ho-hum headline into an irresistible one

* How to add proof to your value proposition

*  What to put in and (more importantly) what to leave for supporting copy

* The exact winning format for Value Proposition copy that you can lift and use today
.

THERE’S NO SILVER BULLET, BUT THIS COMES CLOSE.
YOU OWE IT TO YOUR BUSINESS TO NAIL YOUR MAGIC WORDS.

Hi, I’m Cate Richards. Before I was an entrepreneur I was a Business Strategist who worked for Ogilvy on billion dollar brands.

Now, I work with content creators and community builders to boost their business.    I draw on my experience from 20 years working with the “big end of town” PLUS 10 years in the entrepreneurial “salt mine” to help with clarity, insight, strategy, authority, branding and product development.

I love what I do, especially when clients build Brands that express their true passion.