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Your “Magic Words” sit above the fold on your website.

Their job is critical – to tell ideal clients that they have found exactly what they are looking for.

These are some of the questions your Magic Words will answer

WHO you are and WHO you serve

WHAT you are known for helping WITH (the problem)

WHAT happens as a result. Articulate the transformation … FROM this TO this …

WHY they can trust you, WHY they should choose you and WHY you care.

Around 20 clear and specific words that do so much heavy lifting in your business.

Ideal clients are sailing right by if you are not SUPER CLEAR on the reason they should work with you.

Clarity is everything, and soon it will be yours.