UNDERSTANDING YOUR SWEET SPOT IS A PRE-REQUISITE TO PROGRESS
THIS FREE PDF WORKBOOK WILL STEP YOU THROUGH A SIMPLE PROCESS TO FIND YOUR SWEET SPOT

true entrepreneur
Clarity + Positioning + Connection = Remembered & Referred

LIVE ONLINE “WORKALONGS” – WITH CATE RICHARDS

On Tuesday mornings I jump on Zoom to present a 2 hour online
“sleeves rolled up” live session – we do the work in the session!

 

CURRENTLY ON HIATUS, PLEASE CONTACT US
IF YOU’D LIKE A PRIVATE SESSION

FIRST TUESDAY OF EACH MONTH – “PRECISION POSITIONING & COMPELLING CORE MESSAGE”

Once you have your Sweet Spot defined, it is ANCHORED in the market as your POSITIONING.  This is a marketing term that refers to the discipline of deliberately STAKING A CLAIM in the minds of peers and prospects.  In a noisy, overcrowded market place it has never been more important that what you want to be known for (or your “go-to”) is “sticky” and super clear.

In this 2 hour session, I will use a simple, powerful metaphor to extend your Sweet Spot into a compelling EXPRESSION of POSITIONING and CORE MESSAGING (what you want people to say about you).

Hi, I’m Cate Richards – I show freedom seeking business starters (like you) how to find your way into a crowded market and get your “ducks in a row”.

My specialty is strategy – skillfully guiding you through the maze of decisions and getting you set up for success. As a newish entrepreneur, you are being bombarded with tactics and advice, which is crazy making.

Here we start simple by understanding your Sweet Spot and defining a positioning. I’ll help you design a bespoke strategy from your zone of confidence. Without this certainty, you’ll drown in overwhelm.

I draw on 20 years experience as a business strategist for the big end of town PLUS another 10 years in the entrepreneurial salt mines.

I built a big business that didn’t make me happy, so I left it in capable hands and am building this one straight from my heart.