UNDERSTANDING YOUR SWEET SPOT IS A PRE-REQUISITE TO PROGRESS
THIS FREE PDF WORKBOOK WILL STEP YOU THROUGH A SIMPLE PROCESS TO FIND YOUR SWEET SPOT

true entrepreneur
Clarity + Positioning + Connection = Remembered & Referred

LIVE ONLINE “WORKALONGS” – WITH CATE RICHARDS

On Tuesday mornings I jump on Zoom to present a 2 hour online
“sleeves rolled up” live session – we do the work in the session!

CURRENTLY ON HIATUS, PLEASE CONTACT US
REGARDING A PRIVATE SESSION IF YOU NEED HELP

SECOND TUESDAY OF EACH MONTH – “DEFINING (AND ATTRACTING) YOUR IDEAL CLIENT”

Once we have our desired POSITIONING and CORE MESSAGING, we need to dig deeper into our our RECEPTIVE and READY audience so we can have a rock solid definition of our ideal client.   Not just the superficial stuff, but what is driving and motivating them, their hopes and dreams.  And also some super practical considerations, where are they hanging out now and how do you get them to notice your message?

In this 2 hour session, we’ll expand your client identification work from Sweet Spot into an insightful picture of your ideal client so you can MEET THEM RIGHT WHERE THEY ARE and invite them on the first step of their transformation

 

Hi, I’m Cate Richards – I show freedom seeking business starters (like you) how to find your way into a crowded market and get your “ducks in a row”.

My specialty is strategy – skillfully guiding you through the maze of decisions and getting you set up for success. As a newish entrepreneur, you are being bombarded with tactics and advice, which is crazy making.

Here we start simple by understanding your Sweet Spot and defining a positioning. I’ll help you design a bespoke strategy from your zone of confidence. Without this certainty, you’ll drown in overwhelm.

I draw on 20 years experience as a business strategist for the big end of town PLUS another 10 years in the entrepreneurial salt mines.

I built a big business that didn’t make me happy, so I left it in capable hands and am building this one straight from my heart.