UNDERSTANDING YOUR SWEET SPOT IS A PRE-REQUISITE TO PROGRESS
THIS FREE PDF WORKBOOK WILL STEP YOU THROUGH A SIMPLE PROCESS TO FIND YOUR SWEET SPOT

true entrepreneur
Clarity + Positioning + Connection = Remembered & Referred

LIVE ONLINE “WORKALONGS” – WITH CATE RICHARDS

On Tuesday mornings I jump on Zoom to present a 2 hour online
“sleeves rolled up” live session – we do the work in the session!

FROM TUESDAY JUNE 20, 2017 AT 10AM SYDNEY TIME (AEST)
SPECIAL PRICE:  AUD$35 PER WORKSHOP

THIRD TUESDAY OF EACH MONTH – “YOUR BRAND BLUEPRINT”

Once your SWEET SPOT, POSITIONING, CORE MESSAGING and IDEAL CLIENTS are defined its time to create a BRAND BLUEPRINT to align your strategy with what you SHOW THE WORLD.    A Brand Blueprint takes the lofty thinking about alignment and transformation and grounds it into your culture (internal).  It then inspires the look, feel and voice that will capture your vision and becomes a powerful tool for a designer to bring it to life.  This includes content from my program “Branding from the Inside Out” and my Style Archetypes framework.

At the end of this 2 hour session, you will have a BRAND BLUEPRINT that you can use internally as your decision compass PLUS a document that empowers a designer to create a gorgeous brand that is PERFECTLY you and will magnetise ideal clients.

Hi, I’m Cate Richards – I show freedom seeking business starters (like you) how to find your way into a crowded market and get your “ducks in a row”.

My specialty is strategy – skillfully guiding you through the maze of decisions and getting you set up for success. As a newish entrepreneur, you are being bombarded with tactics and advice, which is crazy making.

Here we start simple by understanding your Sweet Spot and defining a positioning. I’ll help you design a bespoke strategy from your zone of confidence. Without this certainty, you’ll drown in overwhelm.

I draw on 20 years experience as a business strategist for the big end of town PLUS another 10 years in the entrepreneurial salt mines.

I built a big business that didn’t make me happy, so I left it in capable hands and am building this one straight from my heart.