BUILD YOUR BUSINESS FROM CLARITY

WHAT IS CLARITY

/finding-your-sweet-spot/

Your Complete Authority Branding Strategy – The What, The Why and The How

The epic post that lays out a proven strategy. Harness the power of Authority Branding to become a "go to" person, get known and supercharge your business. This post includes brand strategy, a segmentation of types of authorites, the 16 attributes of authority, an authority test and 6 approaches that will rapidly build authority.

Is Your Business Success Ready? Take Our Test ….

Know this: You are never going to feel 100% ready to go, it’s just not possible. You can’t learn till you launch and you definitely won’t be anything close to perfect. But you’ll benefit hugely from being super clear and getting your core messaging

The 7 Clarities of Entrepreneurship

For a number of years I didn’t have an “elevator pitch”. Whenever asked “what do you do?” or “what’s your thing?”, I would squirm, deflect or (mostly) let forth with a stream of incomprehensible babble. The response was knitted brows or glazed eyes.

6 Ingredients for About Page Awesomeness

Did you know that your About page is the second most visited page on many websites? People want to business with people they like, so those who click through are making the first move towards a relationship. Make the most of your About page opportunity.

Six Ways to Find Clarity …

We all know money can’t buy happiness – it also can’t buy another gift: CLARITY. Even the definition of the word includes “freedom”. Clarity: “clearness or lucidity as to perception or understanding; freedom from indistinctness

Clarity 6 – Product Strategy

Finally we get to the making! It goes without saying that all the work we've done until now gets packaged and presented to the world via our products. Your products are the vehicle to solve problems your ideal client recognises and facilitate the changes they want to make. Here's how to decide what to sell and to whom .....

10 Simple Storytelling Skills for Business Storytellers

Storytelling has emerged as a key marketing skill for the 21st century. We need to position our know how AND connect with a broad audience. Why are stories so effective at connection? Our brains are hardwired to respond to stories.

How To Get Great Testimonials

Testimonials work in a number of ways; they add social proof and legitimize our claims. They show prospects that we’ve achieved results with other people who are right where they are. How to get strategic about testimonials

Finding Your Sweet Spot

Create the definitive articulation of your Sweet Spot – your place in the sun – your zone of confidence, your place of natural strength. Sweet spot harnesses what you know, to develop offers you love, that will serve clients who will be drawn to you by virtue of passion

Clarity 2 – Client Insight

Business is about connection and connection is fueled by insight. Insight means developing penetrating, empathetic knowledge of clients to know and serve them better. There is something every entrepreneur can do better than anyone else - you can "out know" your clients.

Clarity 3 – Transformational Content

As a know how entrepreneur you have your own "killer app" - an asset either already revealed or writhing with potential - you have content. You have know how, and that can be leveraged to transform the lives of others for the better.

Clarity 5 – Revenue Models – Choose Your Money Making Method

An overview of each of the main entrepreneurial revenue models and help to narrow down which is for you. What it really takes - you can make decisions and design your business from your sweet spot - your strong zone.

The 6 Common Entrepreneurial Brand Mistakes

Even successful entrepreneurs are making these 6 brand mistakes and they can bite you hard. Could you be suffering from BlandBrand, Clayton's Brand, Brand Babble, Nanna Brand, Brandemonium or Brand Lock?

Should You Use Your Name As Your Brand?

I am often asked this when I’m wearing my branding specialist hat. Like many things in life, the answer is not as important as the logic that gets you to an answer. Once you see the pro's and cons, more than likely you'll be able to decide for yourself.

The Attributes of Authority

How to get referred and recommended. The goal of Authority Branding is for others to do the hard work of marketing on your behalf. You’ll become the “go to” person that your business friends and acquaintances find it easy to REFER. Nail that “referral moment” and your friends can match you to a request. You will get hot leads unsolicited.

Clarity 4 – Magnetizing Brand

There is a reason that Magnetizing Brand is at the pivot of the 7 Clarities – Your brand forms the bridge between you and your prospects and clients. How to build a generous, inviting bridge that effortlessly brings people across the divide.