true entrepreneur
Clarity + Positioning + Connection = Remembered & Referred


One of my favourite things is to act as a sounding board for entrepreneurs who find themselves confused about what to do next.  I call them the “GET UNSTUCK” sessions.

You feel ready and eager to serve clients – but there’s a disconnect and it’s not quite happening.   There are so many decisions to make. You are quite literally bombarded with advice and “must-do’s” – you get paralysed and feel like you’re in a crazy maze.

As a strategist, I help people think clearly, creatively and innovatively.  I help them amplify their talents and make great decisions.

I don’t have a prescribed system, because every client is different and there are so many ways up this mountain – we just have to find yours.

I help with non intimidating methods and frameworks that create PERSPECTIVE – so your best next steps

From this new place of clarity comes 2 things; momentum and confidence.
It’s blinkers on, ears pinned back and rapid progress. Secure in your core messaging you’ll be making offers which lead directly to clients and money in the bank.
My introductory offer is a 50 minute session at 50% off.
Let’s tackle what is keeping you stuck right now:

• Your positioning (what you are known for in the marketplace)
• Your core messaging (the words that capture your positioning)
• Defining your ideal client and deepening your insight about them
• Choosing your consistent audience building activities
• Creating offers that your ideal clients will jump on
• Issues with your brand (for eg creating a brand brief that a designer will be thrilled to deliver)

Introductory session: 50 minutes AUD$99 (50% off)

I know from personal experience how easy it is to second guess yourself and go in circles when you have a few directions to explore.  It is common to get discouraged and let doubts creep in – then you feel like nothing will work.

Let’s unpack your issue and figure out your next best move.   I’ll listen, ask some questions and point you towards resources and groups that I think will help.   I’m here to help on any lack of clarity or strategic or branding or product development issue.

Let’s talk.   

(Normally $199) Your first session is just $99 + gst for 50 minutes
You can book on the scheduling link below and pay via PayPal.

Satisfaction guaranteed – or your money back.

Click through here for my scheduling link to book and pay

One more thing, I’m not a coach, I’m a strategist, an idea generator, a problem solver, a way shower and a framework addict.

I’m business model agnostic, I want you to be able to evaluate your options from a clear eyed place and create a bespoke, designed business that will work for you (and that will be different for everyone).  

Also, I’m a kind person and I won’t beat you up if you get a bit lost, stuck or scared (because you will).  I’ll hold out my hand and try and guide you out of the desert.


Before taking maternity leave, I was working out how to balance motherhood with financial needs. My initial plan was to go back to my old job part time as an Account Manager in a fast growing, global internet business. This proved unworkable and I was concerned about the commute and work/life balance.

Towards the end of my pregnancy I was lucky to meet Cate. We had a few discussions about how it would be amazing if I could work from home and be with the new baby. During these, Cate helped me to realise that I had a skill (sales/cold calling) that other people don’t have or at least don’t like to use! Cate’s advice was really impressive and she gave me the confidence I needed to take the next step.

Having taken the plunge into formalising a business, Cate was the first person I called. All I had was a mess of ideas and Cate knew exactly how to turn these around into a business plan. She helped me put some structure into my ideas and really think things through. Who would my ideal client be? What would I offer? How would I charge for it? How would I promote my business?

After just a short time working with Cate, I had a plan and well thought out business idea that I felt was really going to work. Cate helped connect me with other professionals to create my website and logo and once all this was done, she also put me in touch with potential clients.

I now have a successful business that ticks all of the boxes that I wanted it to. I can pay the bills whilst still spending time with my little girl. I feel so grateful that I met Cate at the right time as none of this felt possible without her vision, structured thinking and advice. (Not to mention writing skills!)

cate-richardsHi, I’m Cate Richards

I’m a strategist for specialists, content creators and community builders.

I developed high level strategic and branding skills in a 20 year corporate career in senior roles for some of Australia’s leading companies.  I also worked for nearly 4 years for Australia’s biggest advertising agency, Ogilvy as a business strategist.

(Just below is testimonial from Adam Donelley, about our work together for brands like LG and IBM)

I honed my skills on billion dollar companies, but I get great joy working with entrepreneurs as the principles of clarity, strategy and branding are essentially the same.

I love a blank sheet of paper, I love confusion, I love obstacles, I think a constraint can be the key to something even better.  I’m great at asking questions.   We start broad and loose and set an inspiring vision and finish small with a clear set of actions to execute.  I’ve studied facilitation, idea generation, insight mining, strategy development, brand systems and new product development.

I’ve been called a “Business Whisperer” because I can spot a signature system in a mess of ideas.  I suggest ways to turn your raw material (your know how) into a program or a productised service.

Why don’t you contact me and see how I can help you?  We’ll jump on the phone and if I can’t help you I’ll refund your money and I’ll find you someone who can.

Contact Cate