true entrepreneur


te_systemsFOR YOU IF:

Identifying your IP is a critical step in your “L.I.F.E. business”.

>>  You’re coaching or teaching instinctively and would like to create signature content to give your work structure, consistency and even the potential for leveraged income in the form of licensing.   [Note: It’s more than likely you already have a system, but it’s buried and an unconscious competence].

>> You’ve not been able to pinpoint or articulate the value you provide  (a message problem)

>> You have a lot of raw materials, but you haven’t been able to configure them into something that hits the mark. (a structure problem)

>>  You’ve not been able to extract your know how (intellectual property) into anything that makes sense, it’s still a bit of a jumble.

>> You don’t want a cookie cutter formula that doesn’t allow for individual client needs

>> You’re not sure how to define what would work as a paid product and what should be your free or giveaway information


>>  I call True Entrepreneur a L.I.F.E business (stands for Leverage . Impact . Freedom . Enjoyment) and I can show you how to build yours.

>> This energizing process is about uncovering “that thing you do” …. understanding how your great work impacts the lives of others.

>> The reason your “system” isn’t obvious is probably because it isn’t cookie cutter.   Your process is a blend of skills, knowledge, lived experience, what you’ve overcome and your unique talents and gifts.  It is most certainly the transformation you were born to create in the lives of others.

>> So you will end up really clear on your value; your “signature system” or “secret sauce” – the source (geddit) of your process, differentiation and

>> Together we can “whisper” that incredible know how out of your head and onto the page.  It becomes something tangible, unique and extremely valuable.  (To do this I take you through a structured interview process)

 >> Articulate your overall positioning and specialization – create your key messages.

>> Identification of your ideal paying customer and what they are needing your help with

>> Help externally validating your direction


>>  I’ve been researching, developing and testing clarity tools for 3 years. I’ll hold your hand through the process and keep it at your own pace so it doesn’t get overwhelming.

>>  I’m great with structure and clarification and have helped dozens of entrepreneurs with effective positioning.  Some call me a “business whisperer”

>>  I’ve imagined, tweaked, named and brought into being 50 products (programs, services, workshops), some of which have brought in 7 figure revenues.

>>  I’ve evolved that template so entrepreneurial specialists, consultants and bloggers can package know how into compelling, consumable products that will suit your lifestyle goals

>>  My super power is facilitation.  I always start broad, I use clever creativity techniques to generate a bunch of great options before you pause to harvest, evaluate and drill down.  It’s a generative, rich, empowering process where you could develop a year’s worth of ideas in a short time.

>>  Me personally, something you should know is that I’ve never been one to take short cuts, I’ve done the hard yards in business (11 years as an entrepreneur) and everything I show people how to do I’ve done myself.

>> I was a business strategist and consumer insight manager for Australia’s leading companies.  So, I know how billion dollar Brands build their offers and validate their thinking.  I’ve adapted the champagne thinking for the beer budget.

>> One more thing, I’m not a coach, I’m a strategist, an idea generator, a problem solver, a way shower and a framework addict. I’m business model agnostic, I want you to be able to evaluate your options from a clear eyed place and design the L.I.F.E. business that will work for you (and that will be different for everyone).

>> I’m also a kind person and I won’t beat you up if you get a bit lost, stuck or scared (because you will), I’ll hold out my hand and try and guide you out of the desert.

Hi, I’m Cate – I help know how entrepreneurs (like you) find their way into the market and get their ducks in a row. They launch with confidence and their offers hit the mark.

My specialty is strategy – skillfully guiding clients through the decisions that must be made ahead of any “stellar launch.”

I draw on 20 years experience as a business strategist for the big end of town PLUS another 10 years in the entrepreneurial salt mines.

I built a big business that didn’t make me happy, so I left it in capable hands and am building this one straight from my heart.

I came to Cate with a mess of ideas and she knew exactly how to turn these into a business plan. She helped me put some structure in and really think things through. Who would my ideal client be? What would I offer? How would I charge for it? How would I promote my business?  After just a short time working with Cate, I had a plan and well thought out business idea that I felt was really going to work.

Cate helped connect me with other professionals to create my website and logo and once all this was done, she also put me in touch with potential clients.     I now have a successful business that ticks all of the boxes that I wanted it to. I can pay the bills whilst still spending time with my little girl. I feel so grateful that I met Cate at the right time as none of this felt possible without her vision, structured thinking and advice. (Not to mention writing skills!)

Jenny White

Jenny White Calls


1-1 VIP DAY – In Person: 

2 x Half Day Sessions 7 – 10 days apart
3 months of support, including 3 x 45 minute follow up calls to test and iterate system

A$1,299 + gst plus expenses to max $250.


1-1 VIP DAY Online – Via Zoom: 

2 x 3 hour live stream sessions 7 – 10 days apart
3 months of support, including 3 x 45 minute follow up calls to test and iterate system

A$1,099 + gst



Structured Program Completed 1-1 – Via Zoom: 

Reading and preparation materials
11 x 45 minute sessions over 12 weeks
Email support continues for 6 weeks to launch

A$1,099 + gst


In Person Small Group Workshop:   

Full day program (Sydney or Wollongong)
2 x 45 minute follow up group calls to iterate product development


Dates be announced, workshop anticipated early February 2017 (3 people minimum) Contact Me to Waitlist Here, Reference “Success System” Group Program Waitlist.