FROM CONFUSION TO MOMENTUM
YOU’RE INSPIRED. YOU KNOW YOUR STUFF. BUT NOW WHAT?
LET’S FIND YOUR SWEET SPOT, NAIL YOUR POSITIONING
& CONNECT WITH YOUR PEOPLE.
REAL RESULTS FOR CLIENTS & A FULFILLED LIFE FOR YOU. LET’S GO…..
FINDING YOUR SWEET SPOT
Your Sweet Spot is where your talents, motivation and solutions combine. Once you have your sweet spot defined your confidence grows and business flows. From quicksand to solid ground. Everyone’s Sweet Spot is unique – to find yours, download our free PDF workbook now, (it’s fun work, not hard work)
LEARN IN MY ONLINE WORKSHOPS
Every Tuesday I host a live online 2 hour “sleeves rolled up” workalong workshops on one of four topics; 1: Precision Positioning and Core Messaging. 2: Attracting your Ideal Client. 3: Crafting your Brand Blueprint. 4: What goes on your Home Page. The workshops are pure teaching with real Q&A and (briefly) only $35 to attend. (Australian dollars!!)
LET ME HELP YOU GET UNSTUCK
You’re ready to serve and you’d love some clients! But is there a disconnect? Whatever, the issue it’s not quite happening. All the advice out there is like a crazy maze. Try talking to me, I’m a strategist, so I can help with clear thinking to figure out your next step. Get 50% off my ‘GET UNSTUCK’ chat now.
HERE ARE A FEW OF MY FAVOURITE THINGS
You’re not meant to choose between your children but some posts have (apparently) been very helpful to my readers. Ranging from Writing a Great About Page to Storytelling Tips and all the Brand Questions you’ve been afraid to ask … my faves are on this page, please check it out (no opt in).
.. none of this felt possible without (Cate’s) vision, structured thinking and advice …
JENNY WHITE
.. once I had the direction, everything just fell into place and moved so quickly it was hard to keep up ….
BARRY MOORE
.. I just felt totally hindered by that part and you have unhindered me, I’m just so grateful …
REBECCA BRADLEY
.. I got great news about what we were doing right and real clarity about what to fix – thanks!!! …
DARREN URQUHART
IN A CRAZY MAZE TRYING TO GET YOUR DUCKS IN A ROW?
LET ME HELP WITH THAT!
The epic post that lays out a proven strategy. Harness the power of Authority Branding to become a "go to" person, get known and supercharge your business. This post includes brand strategy, a segmentation of types of authorites, the 16 attributes of authority, an authority test and 6 approaches that will rapidly build authority.
Clarity 6 – Product Strategy
Finally we get to the making! It goes without saying that all the work we've done until now gets packaged and presented to the world via our products. Your products are the vehicle to solve problems your ideal client recognises and facilitate the changes they want to make. Here's how to decide what to sell and to whom .....
The Attributes of Authority
How to get referred and recommended. The goal of Authority Branding is for others to do the hard work of marketing on your behalf. You’ll become the “go to” person that your business friends and acquaintances find it easy to REFER. Nail that “referral moment” and your friends can match you to a request. You will get hot leads unsolicited.
Hi, I’m Cate Richards – I show freedom seeking business starters (like you) how to find your way into a crowded market and get your "ducks in a row".
My specialty is strategy – skillfully guiding you through the maze of decisions and getting you set up for success. As a newish entrepreneur, you are being bombarded with tactics and advice, which is crazy making.
Here we start simple by understanding your Sweet Spot and defining a positioning. I'll help you design a bespoke strategy from your zone of confidence. Without this certainty, you'll drown in overwhelm.
I draw on 20 years experience as a business strategist for the big end of town PLUS another 10 years in the entrepreneurial salt mines.
I built a big business that didn’t make me happy, so I left it in capable hands and am building this one straight from my heart.
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