UNDERSTANDING YOUR SWEET SPOT IS A PRE-REQUISITE TO PROGRESS
THIS FREE PDF WORKBOOK WILL STEP YOU THROUGH A SIMPLE PROCESS TO FIND YOUR SWEET SPOT

true entrepreneur
Clarity + Positioning + Connection = Remembered & Referred

LIVE ONLINE “WORKALONGS” – WITH CATE RICHARDS

On Tuesday mornings I jump on Zoom to present a 2 hour online
“sleeves rolled up” live session – we do the work in the session!

FROM TUESDAY JUNE 27, 2017 AT 10AM SYDNEY TIME (AEST)
SPECIAL PRICE:  AUD$35 PER WORKSHOP

FOURTH TUESDAY OF EACH MONTH – “WHAT GOES ON YOUR HOME PAGE”

So now we have our SWEET SPOT … which flowed to our POSITIONING and CORE MESSAGING.  We’ve identified our IDEAL CLIENTS – and started to learn more about them.  We’ve also returned to our Sweet Spot work to pull our deeper thinking into our BRAND BLUEPRINT.

So how do we translate all of that work into the best EXPRESSION of our value?  (This is known as your value proposition or unique selling proposition).  These 20 – 30 words appear “above the fold” on your website.  You have only seconds to connect with visitors, so these words and images have a big job to do.  This workshop has a bunch of great home pages to look at as you decide how to layer your site and what to include on your home page.

Hi, I’m Cate Richards – I show freedom seeking business starters (like you) how to find your way into a crowded market and get your “ducks in a row”.

My specialty is strategy – skillfully guiding you through the maze of decisions and getting you set up for success. As a newish entrepreneur, you are being bombarded with tactics and advice, which is crazy making.

Here we start simple by understanding your Sweet Spot and defining a positioning. I’ll help you design a bespoke strategy from your zone of confidence. Without this certainty, you’ll drown in overwhelm.

I draw on 20 years experience as a business strategist for the big end of town PLUS another 10 years in the entrepreneurial salt mines.

I built a big business that didn’t make me happy, so I left it in capable hands and am building this one straight from my heart.