Is Your Business Success Ready? Take Our Test ….
VIDEO TEXT I have a friend who’s an amazing artist. She told me the hardest thing about making art is knowing when...
6 Signs You and Your Business are Heading For a Break Up
Being in business is similar to a long term relationship. What starts out with flowers, chocolates and your heart...
Clarity 6 – Product Strategy
Products need a premise and they need to deliver something people want. Alan Weiss Finally we get to the making! ...
How to Write A Great Mini Bio
Your “mini-bio” short introductory piece that is often used for speaker introductions (stage, podcast, summits),...
Should I Bother Getting a Logo Designed?
I’M IN A HURRY TO GET A NEW BUSINESS OUT THERE, SHOULD I BOTHER WITH A LOGO OR JUST STICK WITH MONEY MAKING TASKS?...
What is Positioning?
Hi Cate, I hear a lot about positioning, is that jargon or is it something I should learn about?...
What is Brand Strategy? What is Marketing Strategy?
Hi Cate, all these terms get thrown around, what does it mean to have a brand strategy and a marketing strategy? ...
What is a Brand? What is Branding?
If anyone tells you that your Brand is what you show to the world, I would argue that they don’t understand branding....
The Attributes of Authority
HOW TO GET REFERRED AND RECOMMENDED …. The goal of Authority Branding is for others to do the hard work of marketing...
