


Is Your Business Success Ready? Take Our Test ….
VIDEO TEXT I have a friend who’s an amazing artist. She told me the hardest thing about making art is knowing when...
6 Signs You and Your Business are Heading For a Break Up
Being in business is similar to a long term relationship. What starts out with flowers, chocolates and your heart...
Clarity 6 – Product Strategy
Products need a premise and they need to deliver something people want. Alan Weiss Finally we get to the making! ...
How to Write A Great Mini Bio
Your “mini-bio” short introductory piece that is often used for speaker introductions (stage, podcast, summits),...
Should I Bother Getting a Logo Designed?
I’M IN A HURRY TO GET A NEW BUSINESS OUT THERE, SHOULD I BOTHER WITH A LOGO OR JUST STICK WITH MONEY MAKING TASKS?...
What is Positioning?
Hi Cate, I hear a lot about positioning, is that jargon or is it something I should learn about?...
What is Brand Strategy? What is Marketing Strategy?
Hi Cate, all these terms get thrown around, what does it mean to have a brand strategy and a marketing strategy? ...
What is a Brand? What is Branding?
If anyone tells you that your Brand is what you show to the world, I would argue that they don’t understand branding....