How to Nail the Make or Break Copy That Can Transform your Business August 9th, 2016 | Marketing, Popular, StrategyThere’s no silver bullet, but nailing your core messaging comes close…. This is truly your “make or...
6 Ingredients for About Page Awesomeness June 22nd, 2016 | Branding, Marketing, Popular, Strategy, Success6 INGREDIENTS FOR ABOUT PAGE AWESOMENESS Did you know your About page is the second most visited page on your website?...
10 Simple Storytelling Skills for Business Storytellers May 30th, 2016 | Marketing, Observations, Stories, Strategy, SuccessSo, when I was 30, I spent 4 months wandering about Africa with a band of vagabonds (OK, backpackers, on a Bedford...
How To Get Great Testimonials May 6th, 2016 | Marketing, StrategyWhat do we sell? DESIRED RESULTS And who gets results? CLIENTS Testimonials are a powerful (and simple) marketing...
The 6 Common Entrepreneurial Brand Mistakes November 24th, 2015 | Branding, Marketing, StrategyBranding is essentially about 2 things; Positioning and Connection. Positioning – Is about managing perception:...
Clarity 2 – Client Insight September 22nd, 2015 | Clarity, Marketing, StrategyBusiness is about connection and connection is fueled by insight. Insight means to gain an accurate and deep...