THANK YOU FOR YOUR INTEREST IN MY LIVE ONLINE WORKSHOPS
STARTING APRIL TUESDAY APRIL 4, 2017 – AUD$35 PER WORKSHOP
Every Tuesday at 10am Sydney time (AEST) I jump on Zoom to present a live online workshop. We will rotate through 4 topics (see below)
As soon as I have my payment links and shopping cart (and Zoom link) ready, I’ll write and invite you (of course this is a no obligation wait list!!!!!)
In the meantime, have you completed your SWEET SPOT WORKBOOK? (That is work best done prior to the workshops)
You can get your free download of SWEET SPOT WORKBOOK HERE.
FIRST TUESDAY OF EACH MONTH – “ON POINT POSITIONING”
Once you have your Sweet Spot defined, it is ANCHORED inthe market as your POSITIONING. This is a marketing term that refers to the discipline of deliberately STAKING A CLAIM in the minds of peers and prospects. In a noisy, overcrowded market place it has never been more important that what you want to be known for (or your “go-to”) is “sticky” and super clear.
In this 2 hour session, we will move from your Sweet Spot to a compelling EXPRESSION of POSITIONING and CORE MESSAGING (also known as your value proposition or USP).
SECOND TUESDAY OF EACH MONTH – “DEFINING YOUR IDEAL CLIENT”
Once we have our desired POSITIONING and CORE MESSAGING, we need to dig deeper into our our RECEPTIVE and READY audience so we can have a rock solid definition of our ideal client. Not just the superficial stuff, but what is driving and motivating them, their hopes and dreams. And also some super practical considerations, where are they hanging out now and how do you get them to notice your message?
In this 2 hour session, we will use your early client identification from Sweet Spot and built it into an insightful picture of your ideal client so you can MEET THEM RIGHT WHERE THEY ARE.
THIRD TUESDAY OF EACH MONTH – “THE PERFECT BRAND BRIEF”
With the following defined SWEET SPOT, POSITIONING, CORE MESSAGING and IDEAL CLIENT INSIGHTS, it comes time to create a document that will tie it all together. It will take the lofty thinking about Alignment and Transformation that feeds into sweet spot and ground it into a culture (internal) and look, feel and voice (external) that comes just from you. This includes content from my program “Branding from the Inside Out” and my Style Archetypes framework.
In this 2 hour session, you will have a brand brief that you can use internally as your decision compass PLUS a document that any designer would love. This empowers a designer to create a gorgeous brand that is PERFECTLY you and will magnetise ideal clients.
FOURTH TUESDAY OF EACH MONTH – “AUTHENTIC ATTENTION”
Now comes the “job like” responsibility that comes with this business model. It is (unfortunately) not if you build it, they will come. It may take you a few twists and turns to find a sustainable, joyful way to market yourself consistently. Your goal will be to grow a receptive audience to ensure prospects are becoming aware of you and your services. This activity will be the starting point to developing relationships, which in my world comes before the transition to clients.
In this 2 hour session, we will identify (via an analysis of strengths, talents and assets), which of the 8 marketing approaches could work best for you.
Hi, I’m Cate Richards – I show freedom seeking business starters (like you) how to find your way into a crowded market and get your “ducks in a row”.
My specialty is strategy – skillfully guiding you through the maze of decisions and getting you set up for success. As a newish entrepreneur, you are being bombarded with tactics and advice, which is crazy making.
Here we start simple by understanding your Sweet Spot and defining a positioning. I’ll help you design a bespoke strategy from your zone of confidence. Without this certainty, you’ll drown in overwhelm.
I draw on 20 years experience as a business strategist for the big end of town PLUS another 10 years in the entrepreneurial salt mines.
I built a big business that didn’t make me happy, so I left it in capable hands and am building this one straight from my heart.