true entrepreneur


te_brandhothouse-squareFOR YOU IF:

>> This is the program to create a powerful “Asset” brand.  (An asset brand is a brand that has it’s own distinct culture, values and voice.  I like to think of it as a “Built to Sell” brand because it doesn’t draw anything from you personally, but stands alone).

>> As you know a powerful brand is a hugely valuable business asset. Your business can only ever be as good as it’s brand.   Perhaps you don’t want to rush it this time?

>> Whether this is your “do-over” brand or first venture, you want to build it from solid strategic foundations and be intentional about the culture and values you wish to instill.

>> You want a precise, powerful “on point” positioning and compelling messaging that connects with ideal clients

>> You want to create a dream brief for your designer and give them every opportunity to outstanding work because they understand exactly what you are trying to acheive with the brand.

>> You want to work through a comprehensive, structured program, that can be completed quickly and effectively.

>> You want to build a brand that makes you burst with pride.

If you are building a brand where you (as a person) will be front and centre of the operation our “Brand in a Billion” program will be a better fit.  This program works to build your brand from inside out, whether you are using your name or a brand name.


>> Clarity and considered strategic thinking delivered time effectively with flexible structure.

>> Your soup to nuts brand strategy all the way to design brief stage; I work with my clients to shape early stage ideas into “on point” positioning and a captivating brand.

>> As we move through the steps we find clarity, we position ourselves, we learn to connect via our brand, voice and stories and write a brand brief that will have a good designer salivating.  (I also have recommendations for various budgets).

>> I run this as a 1-1 workshop, where we dig deep and finish with strategy mapped out and a design brief.  Your price includes a follow up call and email support / comments as the designs come in.  (If you don’t have a Brand name there is an extra step involved, see below).

>> I’m a strategist and facilitator, not a coach, my process reveals rather than tells you what to do.  You already have all answers, my role is to “whisper” them out, interrogate them and give them clarity and shape.

>> We start with an ideal client description and use insight about your people to create the design brief and develop core messaging they’ll find compelling.

>> From there we work through the key internal and external brand elements; defining the culture and vision, creating your “on point positioning” (what you first and foremost want to be known for, and how you express that)

>> You’ll finish with a solid strategy and a design brief for your brand that will make any talented designer weep with joy and you’ll get their very best work back in response.

>>  We also nail your key messaging and create a language guide for your copy, including the following critical pieces:

  • above the fold copy (headline and sub headlines)
  • call to action
  • key benefits and content pillars.


  • It engineers a jolt of recognition between your ideal client and you
  • It tells your story and builds authenticity from the inside out
  • It speaks so insightfully to ideal clients that they will think you are reading their mind.
  • It rockets your business down the know – like – trust continuum
  • It is magnetic, clear and consistent – with flawless recall
  • It feels confident, it feels special, it feels really good

te-cate-ducks-300WHY CHOOSE THIS:

>>  Branding is my first love.   I’ve helped hundreds of entrepreneurs recognize the importance of intentional branding in their business and why they need a brand which matches their ambitions.

>> This particular program is very close to my heart –  there is nothing I enjoy more than working with a motivated entrepreneur bringing a big vision to life.

>> My approach to developing new brands is to align and sequence the decisions that need to be made prior to a successful launch.  This is a “readiness” plan – you’ll be able to hit the ground running to start marketing, because you’re building on solid foundations.

>> Before I was an entrepreneur, I was a business strategist and consumer insight manager for Australia’s leading companies and biggest advertising agency.  So, I know how billion dollar brands do their R&D.  I’ve adapted these discipline for entrepreneurs (and boot strapper research budgets).

>> My true super power is facilitation.  I always start broad, I use clever creativity techniques to generate a bunch of great options before you pause to harvest, evaluate and drill down.  It’s a generative, rich, empowering process where you will leave feeling that perhaps for the first time you have a the Brand you were born for.

>> One more thing, I’m not a coach, I’m a strategist, an idea generator, a problem solver, a way shower and a framework addict. I’m business model agnostic, I want you to be able to evaluate your options from a clear eyed place and design the L.I.F.E. business that will work for you (and that will be different for everyone).

>> I know what it takes to build a real business.  True Entrepreneur is not my only business.  I have another that I created, built and systematized.  (So much so that I’ve left it in someone else’s capable hands.  It pays me over 6 figures a year to live at the beach, play with my dogs , write my content and help my clients).

>> I’m also kind and I make this process a lot of fun 🙂

Hi, I’m Cate – I help know how entrepreneurs (like you) find their way into the market and get their ducks in a row. They launch with confidence and their offers hit the mark.

My specialty is strategy – skillfully guiding clients through the decisions that must be made ahead of any “stellar launch.”

I draw on 20 years experience as a business strategist for the big end of town PLUS another 10 years in the entrepreneurial salt mines.

I built a big business that didn’t make me happy, so I left it in capable hands and am building this one straight from my heart.

I came to Cate with a mess of ideas and she knew exactly how to turn these into a business plan. She helped me put some structure in and really think things through. Who would my ideal client be? What would I offer? How would I charge for it? How would I promote my business?

After just a short time working with Cate, I had a plan and well thought out business idea that I felt was really going to work. Cate helped connect me with other professionals to create my website and logo and once all this was done, she also put me in touch with potential clients.

I now have a successful business that ticks all of the boxes that I wanted it to. I can pay the bills whilst still spending time with my little girl. I feel so grateful that I met Cate at the right time as none of this felt possible without her vision, structured thinking and advice. (Not to mention writing skills!)

Jenny White

Jenny White Calls



My Big Rebrand is most effective as a private workshop

1 x full day facilitated workshop
Ongoing email support through the design process
1 follow up phone calls
(Optional) 20% off  BRAND360 to comprehensively research your new brand before launch

Sydney, Wollongong, Canberra.  For Melbourne or Brisbane, travel expenses of $500 apply.

A$1,499* + gst
* Assumes you have a brand name identified and domain purchased.
* Working together on a new brand will be $500 – $1,000 + gst additional, depending on complexity. 


VIP DAY Workshop Kick Off – Via Zoom: 

Full day livestream session via Zoom (with breaks as required)
Ongoing email support through the design process
1 follow up phone calls
(Optional) 20% off  BRAND360 to comprehensively research your new brand before launch

A$1,399* + gst
* Assumes you have a brand name identified and domain purchased.
* Working together on a new brand will be $500 – $1,000 + gst additional, depending on complexity.