Hi, I’m Cate – I help know how entrepreneurs (like you) get their “ducks in a row”. My clients transform their businesses and launch with confidence. Their ideal positioning means their offers hit the mark.
My specialty is strategy – skillfully guiding clients through the decisions that must be made ahead of any “stellar launch.”
I draw on 20 years experience as a business strategist for the big end of town PLUS another 10 years in the entrepreneurial salt mines.
I built a big business that didn’t make me happy, so I left it in capable hands and am building this one straight from my heart.
Before taking maternity leave, I was working out how to balance motherhood with financial needs. My initial plan was to go back to my old job part time as an Account Manager in a fast growing, global internet business. This proved unworkable and I was concerned about the commute and work/life balance.
Towards the end of my pregnancy I was lucky to meet Cate. We had a few discussions about how it would be amazing if I could work from home and be with the new baby. During these, Cate helped me to realise that I had a skill (sales/cold calling) that other people don’t have or at least don’t like to use! Cate’s advice was really impressive and she gave me the confidence I needed to take the next step.
Having taken the plunge into formalising a business, Cate was the first person I called. All I had was a mess of ideas and Cate knew exactly how to turn these around into a business plan. She helped me put some structure into my ideas and really think things through. Who would my ideal client be? What would I offer? How would I charge for it? How would I promote my business?
After just a short time working with Cate, I had a plan and well thought out business idea that I felt was really going to work. Cate helped connect me with other professionals to create my website and logo and once all this was done, she also put me in touch with potential clients.
I now have a successful business that ticks all of the boxes that I wanted it to. I can pay the bills whilst still spending time with my little girl. I feel so grateful that I met Cate at the right time as none of this felt possible without her vision, structured thinking and advice. (Not to mention writing skills!)